Inches Curtains

We first had discussions with the Inches Curtains to create an online presence to support their high street shop and bolster their overall route to market. We were able to understand their business vision and current challenges, which as well as the pandemic, lockdown and all the implications of this, also involved a move to a new location and a desire to improve the stock management as it was to be shared across multiple channels. 

After a period of planning, and focusing our thoughts around the Shopify platform we also started to consider their in store experience. Click and collect would be an important service, as would ensuring stock was synchronised between on and offline. Therefore we proposed Shopify POS and a connection to the Quick Books accounting software, that way we could offer a quicker and more efficient shopping experience across channels, and a simple connection into the the accounts software, that also helped manage the purchasing cycle.

The website launched, but due to the volume of SKUs, not with the full product range. Also, a key part of the website is to drive enquiries for the custom made curtains and blinds, most of which are manufactured in house by the team and enables a very personal measuring, fitting and design service. Some additional styles are handled by a 3rd party, so we also needed to provide links out to them.

After the website launched, we then switched into our marketing mode, developing and implementing a strategy across channels. Immediately, this was to grow awareness of the eCommerce website and the ability for customers to now order online for delivery or collection, as well as growing social following and email subscribers. Subsequently with a further lockdown this then switched more into conversion, trying to drive the orders we can with limited budget before we can then start to dial things up as lockdown measures eased. 

As with all of our clients, we work very collaboratively with the team at Inches supporting any changes to the website, advising on broader business issues and questions as required, and driving traffic and engagement to their customer through digital channels, looking forward to when the new store is able to open and we can really drive things forward.