About
I’ve spent over 25 years in the eCommerce industry, working with everyone from startups to established brands.

Phil Myerscough
Founder / Director
It started in the year 1999...
Richer Sounds
Started in the London Bridge store, then built the web team and business into the new “big store”.
2003 - 2015
Vertbaudet, Damart & Kaleidoscope
International retail, mail order fashion and leading the eCommerce evolution.
2015 - 2017
N.Peal
Head of eCommerce for a luxury brand managing the full end-to-end customer experience.
2017 - present
pjm:digital
Independent eCommerce consultancy, Shopify partner & fractional eCommerce business support.
It all started from a love of music production and recording. After completing my degree in Music Technology, then working at a leading recording studio – and meeting top bands, number 1 artists and legends such as Nina Simone, I needed to pay the rent so walked in Richer Sounds at their London Bridge store. I’d started playint with Dreamweaver and Flash, so thought I knew what I was doing. So after a while, I convinced the chairman of the company to let me try some stuff out in the web team.
He said yes, and I completely fell in love with eCommerce.
From my days at Richer Sounds, I then spent 12 years with international mail order and fashion brands like Vertbaudet, Damart, and Kaleidoscope. Finally, I moved into the luxury sector as Head of eCommerce for N.Peal, managing the full online customer experience, as well as service and fulfillment operations.
Having worked with some of the big agencies as their client, I knew there was an opportunity to do things better. Plus, I wanted to bring together all the stuff I’d learnt from the brands I worked for.
So in 2017, I founded pjm:digital, an independent eCommerce consultancy and also now a Shopify Partner agency.
Between all this time in these positions, and the experimenting I get to do through my own eCommerce business soundshirts.com, when it comes to eCommerce, I’ve been on both sides of most challenges. As a brand, and as a service provider. I’m also extremely well connected in the industry – so what I don’t know, I do know someone who does.
So when I work with businesses, big and small, you know that I’ve been in your position, and that I’ve found a way through it.
Everything I do is driven by making your customer experience better. It’s as simple as that. The way that I do that ranges across:
You might be thinking, “but you’re just one guy, how do you deliver on all of that?”
Well, I’m not always doing it alone.
To nail the delivery of these strategies, I assemble the right team to take you to where you need to go. With me, you get access to a team of specialists coming together to focus on your growth.
I work with a range of partner agencies, freelance specialists and selected technology partners to bring the best of the eCommerce world to your goals. In fact, I got so passionate about collaborations, that I created Bradford Digital so that more of them can happen across the digital marketing industry.
Here’s just a selection of the people I have in my black book, ready to bring some serious expertise to your project.









20 North Parade, Bradford, West Yorkshire BD1 3HT
If you’ve got an eCommerce project in mind, get in touch today.








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