Case study
Helping Audio-Technica Europe take a huge step into B2C online, from agency selection to paid search.
Client
Audio-Technica
Industry
Audio equipment
Services
Consultancy
Digital Marketing
Platform
Magento 2
AT’s heritage in the pro-audio industry gave them a huge advantage, as they’re well known for the quality not just of sound, but also build.
Now, I’m a pretty big music and audio nerd, so AT was already a company I knew very well, in an industry very close to my heart.
So I was just a bit excited to get stuck into this.
Getting nosy, and asking lots of questions about:
An initial discovery of business requirements, including:
We picked Magento 2 as their platform (a great choice). It was a scalable platform that, if built and managed well, would see them well into the future.
We supported the move to Magento, bringing our experience of using the platform’s capabilities for a multi-region, multi-currency and multi-lingual global business.
AT had a very small e-commerce team (pjm:digital was an extension of the UK team), and they also had the AT USA team working on this too. So, when it came to finding the right agencies to deliver this project, we needed someone who could tender to a joint steering group on both sides of the pond.
To make the agency dating process easier for AT to manage, I took on the too-ing and fro-ing that often comes with finding the right agency, and got stuck in with:
Once the initial Magento platform had been delivered and embedded, there were 2 strands of our ongoing work together:
Strand 1
Strand 2
Audio-Technica Europe contracted pjm:digital to support us in our search for a web agency to partner on an international project… With an agency now selected and the project successfully underway, Phil is supporting the Audio-Technica Europe digital marketing strategy and ongoing drive to optimise our online presence and brand activities.
Kelvin Travers
Digital & eCommerce Manager
After working with the AT team for a few years and seeing consistent growth in their paid search revenue, they were then able to bolster their own internal team to take management of the channel in house. It’s always a sad day to lose such a valuable client, but also the growth I’d helped to drive in part built the business case for them to be able to grow their team.
So I connected them with some very capable specialists from my own network, with offerings ready to support them through their next phase of growth.
I’m on the growth journey with you, but I’ll tell you when you don’t need me anymore, and I’ll leave you to smash it.
Get in touch, and let’s chat about the projects I can help with.
Tell us a little about you and your business, and we’ll get back to you quickly.
