Audio-Technica

Audio-Technica Headphones

The Project.

Audio-Technica Logo

Client

Audio-Technica

Category

Consultancy / Digital Marketing

Platform

Magento 2

Managing the RFP and agency selection process for a global brand as they look to develop their D2C offering through a multi-store front, international eCommerce platform. Also supporting the briefing, management and user acceptance testing.

+390% revenue

+3x ROI

-57% CPA

The Brief.

We were contacted by Audio-Technica Europe to support them prepare for a new e-commerce website project. Thanks to Phil’s background in music and sound recording alongside his previous role at Richer Sounds, this is a company very close to our heart and one we know well. To say we were a bit excited is an understated understatement!

Audio-Technica (lovingly referred to as “AT”) were looking to embark on a huge step into B2C online, not just in the UK but also across the EU, USA and Canada. They’d already decided upon a platform of choice in Magento 2, a robust scaleable platform that would see them good for years to come. As a global business, their history and heritage within the pro-audio industry gives them a huge advantage and they are well known for the quality not just of sound, but also build. Any website would need to get this across to grow their consumer product range as well as a new and growing market of “pro-sumers”.

The key requirement for us was to identify and shortlist suitable agencies to deliver this project as well as reviewing the initial tender documents as well as the responses. AT have a very small e-commerce team and we would be an extension of the UK team. This task was also being undertaken by the team in the USA with a view that the final shortlist would be asked to tender to a joint steering group from both sides of the Atlantic.

With the project now complete and the website trading above initial targets, we are still working to support AT as they develop their D2C channel and look to cement and build upon their digital strategy.

Objectives.

  • Initial discovery of business requirements
  • Review and provide recommendations to the specification documentation
  • Research suitable UK based Magento proficient agencies
  • Initial meetings & calls with agencies to come up with a short list
  • Review tender documents and provide questions & recommendations

How We Did It.

Magento

Magento 2

We supported the move to Magento for this project as we were familiar with the capabilities of the platform for a multi-region, multi-currency and multi-lingual global business.

Learn

Get under the skin of the business, ask questions about it's current and future systems, processes people and objectives.

Brief

Document the requirements, detailing all the user facing, process and back office complexities and challenges.

Select

Long list suitable platforms and agencies, conduct initial shortlisting and review responses to tender.

Test

Plan, conduct and feedback on user acceptance testing, including device and browser testing, referring to the initial brief.

"Audio-Technica Europe contracted pjm:digital to support us in our search for a web agency to partner on an international project... With an agency now selected and the project successfully underway, Phil is supporting the Audio-Technica Europe digital marketing strategy and ongoing drive to optimise our online presence and brand activities."
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Kelvin Travers
Digital & E-commerce Manager