British Lion Eggs

British Lion Eggs

The Project.

British Lion Eggs

Client

British Lion Eggs

Category

Consultancy / Digital Marketing / SEO

Platform

N/A

Supported Nexus and their agency, with completing an audit of their SEO performance. Offering user experience and recommendations. 

+390% revenue

+3x ROI

-57% CPA

The Brief.

Towards the end of 2018 we were contacted by Nexus PR. Based in London, Nexus are one of the leading PR agencies specialising in developing and delivering communication strategies for some of the world’s best food and drink brands. 

One of their clients, Lion Egg Farms, operate two websites. Both eggrecipes.co.uk and egginfo.co.uk had seen a decline in organic traffic. We were brought in as a support to Nexus and their agency, tasked with completing an audit of their SEO performance, the technical elements of their site and also to provide our views on the user experience and make recommendations. 

Objectives.

  • Review the SEO performance
  • Undertake a review of both websites from a technical, content and UX point of view
  • Top level view of social media activity
  • Provide a list of recommendations, by priority, that would deliver improvements

How We Did It.

British Lion Eggs

Audit

we were able to identify some clear points that needed to be addressed and structure these into a plan of action. Our findings, views and recommendations were presented back to the client team at Nexus PR in a comprehensive report which they could review and work through with their agency.

Learn

Get under the skin of the business, ask questions about its current SEO performance, processes, technical elements and objectives.

Analysis

Using key analysis tools we were able to deep dive into the site, the structure, the technical elements and also review Google algorithm updates that may have been a contributing factor.

Identify

From this we were able to identify some clear points that needed to be addressed and structure these into a plan of action.

Review

A year later, we were once again contacted by Nexus and asked to provide another review to assess the work done over the past year and see what impact this had made.