Greens Photo Centre
The Project.
Client
Greens Photo Centre
Category
Web Design / Digital Marketing
Platform
Shopify
Build a website on the Shopify platform to better reflect the high street store’s printing services alongside pushing online sales of photographic equipment and accessories.
The Brief.
Greens Photo Centre is a popular photographic shop with photo printing services based in the heart of Halifax. When we first met with the owner of the business they were looking to modernise their website and add an eCommerce element to support their business during the first lockdown of the 2020 pandemic. Shopify was the website of choice for the business as its ease of use content management system meant it could be easily managed alongside the running of a busy shop when things returned to normal. Due to the lockdown it was of the utmost importance to create a website that matched the physical high street shop. This meant not just enabling an online ordering structure, but also promoting their links to Fujifilm as well as the other professional services they offer in store. We worked with the team to map this structure out, during which Fuji also updated their website which we were able to better connect to.
Following the launch, we switched to a digital marketing service, slowly bringing in the channels to drive awareness and engagement as well as starting to look at bottom funnel order generation through channels such as Google Shopping. A key aim remains to push the Fuji connection and the additional services and much of this comes through email and telephone enquiries, so it’s also key we’re able to monitor these to provide a more complete view on ROI.
Objectives.
- Build a new eCommerce website, in line with the business services.
- Include a clear tie in to Fujifilm.
- Promote the additional photographic services.
- Source content for all the products to be available online.
- Work with Greens Photo Centre to ensure brand consistency.
- Create custom static content for specialised services.
- Research and define content to support organic SEO.
- Ongoing technical support.
How We Did It.
Shopify
Website built on the Shopify platform with integration to Mailchimp & Facebook Shops.
Social
Building up the activity on social platforms to highlight the breadth of services available, alongside the online ordering and click and collect option.
Email Marketing
Integration into Mailchimp for the launch of their Shopify site, creation of a branded template and a push to drive email sign ups.
Support
Ongoing technical and digital support for website changes or digital marketing activity.
Static Content
Creating custom static content to promote the additional professional services.
