Greens Photo Centre

Greens Photo Centre is a popular photographic shop with photo printing services based in the heart of Halifax. When we first met with the owner of the business they were looking to modernise their website and add an eCommerce element to support their business during the first lockdown of the 2020 pandemic. Shopify was the website of choice for the business as its ease of use content management system meant it could be easily managed alongside the running of a busy shop when things returned to normal. Due to the lockdown it was of the utmost importance to create a website that matched the physical high street shop. This meant not just enabling an online ordering structure, but also promoting their links to Fujifilm as well as the other professional services they offer in store. We worked with the team to map this structure out, during which Fuji also updated their website which we were able to better connect to.

Following the launch, we switched to a digital marketing service, slowly bringing in the channels to drive awareness and engagement as well as starting to look at bottom funnel order generation through channels such as Google Shopping. A key aim remains to push the Fuji connection and the additional services and much of this comes through email and telephone enquiries, so it’s also key we’re able to monitor these to provide a more complete view on ROI.