The Art Shop Skipton
The Project.
Client
The Art Shop Skipton
Category
Digital Marketing / Consultancy
Platform
Magento
Help grow the online sales for a Skipton based arts supplies business as well as grow footfall to their popular retail store. Also support them and their development agency to prioritise and action key technical and user facing improvements to their Magento website.
The Brief.
Due to the proximity of our location and previous connections in our agency network, we were already well aware of The Art Shop Skipton, so when they came to us to discuss how we could support grow their eCommerce business we were really pleased to be given the opportunity to show what we could do. They had a new website planned as their transitioned from Magento 1 to Magento 2. Alongside this, they felt some of their digital marketing was under performing and asked us to review this.
Our work therefore took two strands, which have continued since. Firstly, we manage their paid search activity and continue to build this as a key acquisition channel. We also support them as a technical bond between them and their development agency. Here we help them prioritise and manage their development roadmap on an ongoing basis.
Objectives.
- Manage the Google Ads account, making improvements to build on the ROI.
- Regular audit of the user experience and SEO elements.
- Working alongside the client to define the technical roadmap for the website.
- Working with the development agency to prioritise and implement technical improvements.
- Regular reporting on KPIs to the senior management team with recommendations for constant improvements.
- Research and define content to support organic SEO.
- Ongoing technical support.
- Digital marketing strategy and actions to drive traffic and conversion.
How We Did It.
Magento
Managing the technical roadmap for the client and alongside their agency on the Magento platform.
Audit
Review the current website and digital marketing performance and recommend actions and potential opportunities.
Actions
Identify actions, strategy and the overall marketing plan to drive awareness and traffic to the website.
Google PPC
Drive online traffic and orders to the website, as well as store enquiries and footfall through Google Ads.
Support
On going support and collaboration with other agency partners.
