Valentina-Rose Jewellery

We were contacted by our friends at Jellywall – an agency very similar to ours, but one we’ve been wanting to collaborate with for a couple of years. Like us Jellywall are a Shopify specialist with a passion for fashion. In this instance however, they had a jewellery retail client that was looking for some support to improve profitability and then to work the through the strategy to move towards further growth.

Launched in 2022, Valentina-Rose is a jewellery brand based in Cheshire. The website itself had been set up during the lockdown period and had already experienced huge growth in traffic with a strong social media following. Our proposal was to run our standard audit of the website and work through the strategy to consolidate the current position, focusing on Google Ads to drive new customer acquisition. Jellywall would then take on board our feedback for website improvements whilst also driving more traffic and revenue through the email marketing channel that they manage.

It was an interesting pitch to go in with, categorically stating that we didn’t want to grow the top line revenue of the business yet… we wanted to just focus on profitability. However since we’ve started, collectively we’ve made some really impressive improvements to the website which has boosted conversion rates and average basket values. As a result, by working together we have also been able to grow top line revenue significantly whilst still having a huge positive impact on the bottom line. The client is absolutely thrilled with this result and it’s been an absolute delight working with her and Wes at Jellywall to achieve this. We’ve totally accelerated our plans to move into the growth phase – but now with a different set of numbers to base things on, it’s time to consider whether we can become a much more significant force within this sector.