Hudson Blinds & Shutters
The Project.
Client
Hudson Blinds & Shutters
Category
Consultancy / Digital Marketing
Platform
Prestashop
The Brief.
Hudson Blinds & Shutters is local, family run business full of ambition to develop on multiple fronts including B2B through Hudson Blinds, a new product range with Hudson Shutters and direct sales through their B2C website blindsbypost.co.uk. Ebay was a big channel for them but one that they were keen to reduce the reliance on by driving more direct sales through their own websites. When we met towards the end of 2017 they had recently expanded into a much larger factory and office space. This had allowed them to increase their manufacturing, fitting and customer service teams and they were ready to invest in their online growth.
Objectives.
- Tackle the low hanging fruit around UX and analytics
- Put together a strategy to introduce additional, cost effective traffic and sales through PPC, SEO improvements and email marketing
- Work with the internal developer to put together a mid term development plan
- Identify additional opportunities for business efficiency
How We Did It.
Prestashop
We got stuck in. The first thing to do before spending any money was to ensure the website itself was as good as it could be – we always like to get the shop organised first before we get more people to walk through the doors.
Learn
Using Hotjar and reviewing Google Analytics gave us a real insight into the user behaviour on their website
Brief
Balancing the desire for a quick return with a longer term view on the wider business growth potential.
PPC
Implementing a PPC campaign ensuring we were tracking orders via telephone as well as online.
Marketing
PPC was followed by an expansion into Google Shopping and kicking off an email marketing programme.
Client Feedback.
pjm:digital have been, and continues to be, an instrumental part in the development of our e-commerce and digital marketing plans. Phil himself clearly defines our specifications and goals, ensuring that they are delivered and executed as planned. He is a pleasure to work with and his knowledge is certainly an asset to any Company who are wanting to do digital better!
