The Project.

Caroboo logo




Web Design



Build a website on the Shopify platform to support the launch of a new gluten, dairy free & vegan “not-choc” bar to market. Included integration to fulfilment centre, trade enquiry form

Launch day saw 1 order every 4 minutes.

Custom pages built to brand guidelines. 

Integration to marketing tools & fulfilment centre.

The Brief.

We first had discussions with the Caroboo team in late summer 2019. It was a great meeting where they were able to share their business vision and also give us a sneaky taste of the prototype product. They had already begun conversations with a digital marketing agency, a fulfilment centre and were working with an illustrator to help them bring their brand to life. What they needed from us was a brilliant and beautiful website to both showcase their product, sell their product and support some of the other potential channels they were looking at. We were totally hooked by their passion, but they also appreciated the challenges of bringing a new product to market. This was a challenge that then was altered slightly as we went into 2020. Could we launch a new brand during a global pandemic? Yeah… why not.

So, after a slight pause of a few months we picked things up again during the middle of 2020. We’d already recommended the Shopify platform as we knew this would give them a reliable and easy to use foundation to build upon. We’d already launched Free From All which was building nicely, so we had a good understanding of the market they were entering into and the expectations of their potential customers. 

Initially we needed to support them in getting their email and hosting set up correctly and then set to work. The first order of business was to work with the incredible designer and illustrator Jess Rose who was already on with bringing the brand to life, looking at the website, flyers, packaging and everything else. We decided to quickly set up a WordPress landing page to reinforce the social media channels and build the email database. Then we got to work setting up Shopify, using Jess’s design input to customise the template to our requirements. The site needed some custom pages designing, a custom trade enquiry form and needed to integrate into the 3rd party fulfilment centre, as well as the key marketing tools such as Mailchimp, Google and Facebook.

The lead up marketing was planned brilliantly by the Caroboo team and their marketing agency. With this, the website had established a keen following of eager customers by the point it went live. The site went live taking pre-orders initially and totally exceeded all expectations with 125 orders in the first 8 hours. After that initial surge it’s been great to see the response from customers and Caroboo is becoming established in the market very quickly. We already have plans to develop the website, so there’s definitely more to come from Caroboo in 2021!


  • Bring a new brand to life.
  • Build a new website on Shopify.
  • Initial email capture landing page, built on WordPress.
  • Work with designer and illustrator to ensure brand consistency.
  • Create custom landing pages and static content.
  • Integrate with email and other marketing platforms.
  • Integrate with 3rd party fulfilment centre for order processing and delivery.
  • Research and define content to support organic SEO.
  • Ongoing technical support.

How We Did It.



Website built on the Shopify platform with integration to fulfilment centre, Mailchimp, & Facebook Shops.


Pre-launch landing page built on WordPress for email capture.

Email Marketing

Integration into Mailchimp for both pre-launch WordPress page and live Shopify site.


Integration with the 3rd party fulfilment centre.

Page Builder

Use of page builder app to create custom content pages.

"We found Phil a lot of fun to work with on our Caroboo project. Phil worked really hard to push us over the start line ready for our launch and was even on hand for the support that we needed in the immediate weeks afterwards. Highly recommended :)"
Charlotte Miller