Pasoluna

Pasoluna

The Project.

Pasoluna logo

Client

Pasoluna

Category

Web Design

Platform

Shopify

Launch a new eco-friendly and sustainable homeware business. Build a website on the Shopify platform and drive sales through Google Shopping, social media and email marketing.

Launch the website on an easy to use CMS.

Support the initial concept and branding.

Integration to marketing and acquisition channels.

The Brief.

The concept of launching a new, eco friendly homeware brand, specialising in designed products was first discussed during 2019. We worked closely with the founder from the very start to come up with the name, logo, branding and research the product range all before we even got to the website itself.

The purpose and vision of Pasoluna is to support new design led brands creating alternative homeware, living and gift products to help reduce the use of plastic. It was important to bring these different product ranges together into a consistent and professional presentation with the efficiency of a really slick user experience. We recommended the Shopify platform as we knew this would give them a reliable and easy to use website from day one, with additional capabilities as the product range grew and the business wished to scale. 

Since launch, Pasoluna has has continued to grow it’s range, working with more brands and designers. Some of the eco-friendly products recommended on the site have also been featured in leading on and offline publications, so Pasoluna is now building momentum in a broader range of marketing channels. 

We continue to support the business as we build it’s digital marketing activities whilst maintaining an ROI so the brand can continue to invest in new products and collections. 

Objectives.

  • Bring a new brand to life.
  • Build a new website on Shopify.
  • Support social media channels in the build up to site launch.
  • Integrate with email and other marketing platforms.
  • Research and define content to support organic SEO.
  • Ongoing technical  and business support.

How We Did It.

Shopify

Shopify

Website built on the Shopify platform with integration to Mailchimp, & Facebook Shops.

Social Media

Integration to Facebook & Instagram.

Email Marketing

Integration into Mailchimp for future email marketing campaigns.

Google PPC

Driving sales through Google Shopping and Search PPC.

Products

Promoting unique sustainable products to a new online audience.

-Pending-
Laura Sutherland
Founder