Case study
Support an ambitious brand grow their traffic and online sales through digital marketing.
Including an audit of their existing website and redesign of this onto a more user friendly theme with improved functionality.
We were introduced to Pendle Bike Racks, a sister company of a Nelson based engineering company. The brand was already established but had recently re-platformed and was looking for some support in how to grow their online sales. They were already active on Google Ads, but felt this could be driving more. We also felt the website itself could have some improvements which would enable conversion improvements across the board.
The initial task was to audit the website by reviewing their analytics data and also analysing actual user journeys onsite. This allowed us to come up with a list of recommendations and actions which we were able to implement quickly. Then with greater confidence in the website, we were able to review some of the digital marketing channels and also make recommendations and improvements. As part of this, we also moved some of the paid ads campaigns over to Google’s new Performance Max and quickly saw really positive results.
Our work with PBR continues, working alongside their other agency partners to drive traffic via organic search, email marketing and social media. This collaborative approach with other specialist partners is something we excel really enjoy. It’s also reflected in the improved engagement customers are having with the website and the brand itself.
Website built on the Shopify platform with integration to Mailerlite, Google with additional features.
Review the current website and digital marketing performance and recommend actions and potential opportunities.
Identify actions, strategy and the overall marketing plan to drive awareness and traffic to the website.
Drive traffic, enquiries and orders through Google Ads.
On going support and collaboration with other agency partners.
I have been working with PJM for a couple of years now and have been very impressed with his support in digital marketing. In the fast-moving world of paid search and social media, it really does help to have a seasoned pro in your corner.
Chris Smith
Director
Get in touch, and let’s chat about the projects I can help with.
Tell us a little about you and your business, and we’ll get back to you quickly.
