My Trade Products

My Trade Products

The Project.

Client

My Trade Products

Category

Web Design / Digital Marketing

Platform

Shopify

Transition an existing online business away from a dated version of Open Cart to an easier to manage platform, offering a greater foundation from which to build. Display both inc and ex VAT pricing and integrate with eBay.

Successful migration from Open Cart to Shopify

Integration to eBay for products & orders

Integration to marketing channels & email

The Brief.

We first had discussions with My Trade Product about how we could help them drive traffic and sales through their existing Open Cart website. We recommended a deeper audit of the website from a UX and functionality perspective as well as to learn more about how it had been set up for SEO. The results of this audit showed that the site would potentially be a bit of a block on any digital marketing we could do, and therefore the conversation switched focus into whether a move to a new website would be the best approach. 

We knew we could quickly help them onto the Shopify platform, and this would deliver the functionality and foundations they needed to grow. The team were at this point currently split across Wales and Perth, Australia but a few late night meetings and a collaborative team work meant the site went live within a couple of months. 

With the website live, we moved into a digital marketing support role, using Google Shopping to drive the conversion part of the funnel, whilst looking at content and social media activity to boost awareness. The next phase is now underway to build on the success of the winter months, ready for an even better 2021.

Objectives.

  • Audit the old site from a UX, functionality and SEO perspective.
  • Migrate from Open Cart to Shopify.
  • Build a new website on Shopify, make this the central hub for all online sales including eBay.
  • Create custom landing pages and static content.
  • Integrate with email and other marketing platforms.
  • Research and define content to support organic SEO.
  • Ongoing technical support.
  • Digital marketing strategy and actions to drive traffic and conversion.

How We Did It.

Shopify

Shopify

Website built on the Shopify platform with integration to Mailchimp, Facebook Shops and eBay.

Social

Social media campaigns to create a fluid messages across channels.

Email Marketing

Integration into Mailchimp for live Shopify site.

Support

On going techcnical and digital support.

Google PPC

Drive orders and conversion through Google Shopping.

-Pending-
Clive Jones
Co-Owner